![]() From building online stores for micro-businesses such as local mom-and-pop stores in the first year of its existence, Dukaan shifted its focus to small and medium businesses (SMBs) in 2021.īy mid-2022, it settled on large D2C brands. The startup has raised a total of about US$17 million so far from venture-capital (VC) firms Matrix Partners and Lightspeed Venture Partners. It is essential as it indicates that the startup has found a viable business model. Product-market fit (PMF) Product-Market-Fit Product-market fit is an indicator used by startups to align their product with what the market needs. ![]() Product-market fit (PMF) product-market fit (PMF) Product-Market-Fit Product-market fit is an indicator used by startups to align their product with what the market needs. It has also faced leadership-level exits recently with chief operating officer (COO) Sandeep Mina and vice president (VP) of monetisation, Sumit Kapoor, walking out.Īt the heart of the issue lies a pricey affair-a series of twists and turns Dukaan went through in its search for The direct-to-consumer (D2C) e-commerce enabler has slashed its headcount to under 70 from a peak of around 220 last year. īut this was neither the first nor the last round of layoffs at the beleaguered three-year-old company last valued at $72 million. Tweet Twitter Suumit Shah's tweet about Dukaan's AI chatbot. ![]() Tweet tweet Twitter Suumit Shah's tweet about Dukaan's AI chatbot Read more What put these jobs on the line was an artificial intelligence (AI)-backed chatbot developed during a weekend hackathon, he explained in his July 10 When Dukaan’s co-founder and chief executive (CEO) Suumit Shah said that the e-commerce SaaS firm laid off 90% of its customer-support staff, his words were seen as an insensitive way to promote the startup’s latest product.
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